Tuesday, 21 March at 4:00 PM  ●  IPA Centenary Stage

Swizz Beatz/Magnetic:Evolving Brand Sponsorships And How We Tap Into Celebrities

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Considering the ever-changing landscape of our society and consumer needs, is it time for brands to rethink how they work with celebrities? Shaking things up, Bacardi brought Swizz Beatz on as its Global Chief Creative for Culture, creating an authentic celebrity partnership that’s helping the brand connect with consumers on a deeper level. Join Magnetic's CEO, Brian Schultz, and Swizz Beatz to hear about their partnership with Bacardi on No Commission, and Swizz Beatz’ other projects with the brand. View More

presented in partnership with


Swizz Beatz Global Chief Creative for Culture Bacardi
Brian Schultz CEO/Partner Magnetic Collaborative
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