Story Crafters


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DISCOVER: STORY CRAFTERS


The craft of storytelling remains at the core of the industry regardless of technology advancements and analytical achievements. Experience four days of programming with dedicated full day tracks on influence, content marketing, the power of audio, and delivering stories through experiences. Leave bursting with creativity and fresh ideas.

Speakers

Tracks

INFLUENCER MARKETING


MONDAY 18 MARCH

Influencers wield an inordinate amount of power. They are tastemakers, style makers, news creators, and their own channels. Consumers choose who they want to follow, but what are the tactics and plays that have been proven to win?
Presented by THE FIFTH

SPORT, MEDIA & ENTERTAINMENT


TUESDAY 19 MARCH

With entertainers and celebrities crowned as the new monarchs of media, fans are connected like never before to celebrities, athletes, politicians and influencers alike. The Media, Sport & Entertainment Track will dive deep into where that fascination stems from, and how marketers can win big in the media, sport and entertainment worlds.

CONTENT MARKETING


WEDNESDAY 20 MARCH

Content is and remains, king. This tried and tested mantra points to the long and short, that people consume more content than they ever have. The Content Marketing track will show you a range of speakers using it to their advantage

POWER OF AUDIO


THURSDAY 21 MARCH

Consumers are gravitating to audio-first and voice-activated platforms. Leaders in media, marketing and research meet to discuss this changing consumer landscape and what opportunities and challenges it will present for brands. Join for conversations on audio creative strategy, voice activation, podcasting distribution and more.

FUTURE OF MEDIA


THURSDAY 21 MARCH

From print to tv to digital, the challenges of fragmented media are widespread. Hear from the businesses leading the way in content, customisation and monetisation.

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