Data has never been more important to the business of advertising, media & technology. We now predict consumer behavior, intention to buy products and services, and future online and offline activities. This predictive data enables brands to create a cohesive marketing system, centered around the individual consumer, making them more likely to serve them the right content within the right context. With all of this information, it’s also never been more important to guard it, to be transparent with data usage and to protect the users privacy. Get immersed in conversations around people based marketing, debates on the future of tv, and research driven talks illuminating the genz consumer and un-masking the modern gamer.
Cord-cutting and time shifted TV viewing left advertisers scratching their heads over fragmenting audiences across multiple platforms. Find out where it’s going next in a range of discussions ranging from TV to connected devices.
Born between 1995 and 2010, Generation Z has been brought up in a world dominated by the internet and digital technology. Despite their constant connectivity, brands looking to tap into this lucrative market have traditionally struggled to understand how to engage with Gen Z. Come and learn from the experts.
Gamers are not who you think they are. Hear all-new research findings about the modern gamer and hear from experts in gaming & e-sports on how brands can capitalise on this ever-growing audience.
One-off campaigns revisited twice a year for print and TV no longer cut it. Consumers now interact with brands across a dizzying number of channels, touchpoints and devices. Each person expects personalization. No ifs, no buts. Relevancy and effectiveness is the new standard.