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The evolution of video means that the revolution will now be televised, and streamed, and put into 360o video, and VR, and the list goes on. Video is now the most consumed media by a longshot, and people are soaking it up wherever they are, sometimes on multiple screens at once. Since there is much money to be made on the video front, brands, agencies, companies and individual proprietors are all looking to cash in. But who is doing it right and who is doing it just to get something out there?
The Video Track on Wednesday looks at the swelling tsunami of video in all its forms, talking with experts on both sides of the camera to get to the monetization end. Learn how your company can integrate video without losing integrity, and how good video can propel a campaign to success.