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The agency world keeps changing, thanks to rapid shifts with technology, programmatic, a-la-carte services and the continuing reliance on data. The agency structure is evolving on a near daily basis, and modern agencies must decide if they are going to take a more corporate tack through acquiring or staying boutique and independent. While some may say the agency world is dying, others would argue that it’s just hitting a new stride, with the rejoining of creative and media.
The Agency Track presented by Target Media Network explores the evolution of the modern agency world and how it differs from what came before and what will come several years down the road.