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Video Advertising: What is it that advertisers really want?

Monday, 20 March at 3:30 PM

The Guardian Stage    View Map

In this session...

Video is a massively growing format and is equally cluttered with various opportunities for the advertiser. With over 23% growth in video ad spend in 2017 alone, the question is, what do advertisers really want? Along with leaders from WPP, Publicis and Dentsu Aegis we will address the industry concerns and aim to answer questions on topics such as completion rates, data and viewability. All that, to help us all improve our video strategy!

Speakers

Anthony Rhind COO Beamly
Danny Hopwood EVP Programmatic EMEA Publicis Media - PMX
Lucia Mastromauro EMEA Managing Director King Advertising
Vincent Flood Editor Video Ad News/New Video Frontiers
Hossein Houssaini Global Head of Programmatic Solutions at Havas Media Group Havas Media Group

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Mobile 

Track  Mobile 

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