In this session...
This session presents new research from the IPA and Econsultancy into the future agency landscape. Our esteemed panel will debate the dynamics that will shape agency capability, operating and client engagement models, remuneration and approaches to talent. What are the key opportunities for agencies in a rapidly shifting environment, how are they responding, and who will win?
This session marks the launch of new IPA/Econsultancy report ‘The Future of Agencies: Systems and Empathy'. Report author Neil Perkin conducted extensive worldwide qualitative research and reveals key lessons for agencies preparing themselves for the future around the areas of talent and training; the impact and opportunities of deep learning and AI technologies; shifting operating models, alongside implications for remuneration, and more.