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Digital Economy Marketing: How It's Different & How To Be Better

Monday, 20 March at 3:15 PM

Fast Company Stage    View Map

In this session...

With 68% of online sales from mobile, Shop Direct was named ‘pureplay etailer of the year.’ With leading online retail brands including Very.co.uk and Littlewoods.com, Shop Direct sells and delivers around 50 million products annually to over 4m customers.
Hear a business view of how Shop Direct uses data-fuelled, mobile personalisation to hone in on its bullseye target customer, delivering growth in new customers and sales – and how disruptive tech will continue to change how retailers speak to their customers.

Digital Economy marketing – how it's different

With 68% of all online sales coming from mobile, Shop Direct was named ‘pureplay etailer of the year’ by Retail Week for the third time in a row.
With leading online retail brands including Very.co.uk and Littlewoods.com, Shop Direct sells and delivers around 50 million products annually to over 4 million customers.
Hear a business view of how Shop Direct is using data-fuelled, mobile personalisation to hone in on its bullseye target customer, delivering growth in new customers and sales – and how disruptive tech will continue to change how retailers speak to their customers
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Presented with


Speakers

Alex Baldock Group Chief Executive Shop Direct
Nigel Morris CEO, Americas & EMEA Dentsu Aegis Network

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency   Leadership 

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