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The Power of Influence and The Influencer

Tuesday, 21 March at 10:15 AM

Fast Company Stage    View Map

In this session...

We live in a world where the term 'influencer' is bandied about in every marketing meeting, press-release and venti-skinny-latte-fuelled brainstorm as brands obsess over these shiny new things with the power to shift product and consumer opinion.

We live in a world where the term 'influencer' is bandied about in every marketing meeting, press-release and venti-skinny-latte-fuelled brainstorm as brands obsess over these shiny new things with the power to shift product and consumer opinion. But just how influential are they really? Do followers count for F*** all? In this post-truth era are we seeing a shift back to the hands of the credible, authoritative, heritage media brands as the one thing audiences can truly trust? Or is there a place for both to work in harmony? Ask yourself "Who is influencing me?" Are you buying a car because PewDiePie the gaming YouTuber said that BMW's are amazing? Or are you buying a car because Car Magazine gave it a 5* review and you've heard someone you respect on air bringing its virtues to life? Similarly, are you buying up influencers because they genuinely deliver you a better return on your investments, or are you buying up influencers because it seems like the cooler thing to do right now?
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Presented with


Speakers

Lucie Cave Editor-in-Chief, Heat Bauer Media
Terri White Editor-In-Chief, Empire Bauer Media
Megan Carver Managing Director Carver PR
Alex Baker Radio & TV presenter of Absolute Radio, KerrangTV & 4music. DJ, Voiceover & Creative Director Bauer Media
Ben Carlson Co-Founder and Co-Ceo Fizziology
Jonathan Saccone-Joly Blogger/Vlogger Gleam Futures

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Storytelling   Content   Entertainment 

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