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What Advertisers Should Know About Agency In House Production units

Tuesday, 21 March at 2:00 PM

IPA Centenary Stage    View Map

In this session...

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

This session will be revelatory for brands seeking the most effective advertising at the best price. Agencies, whose own margins are under threat, are responding by trying to seek to keep work in the building or group.
Agencies may talk to clients about synergies, when selling in house production capabilities- the making of commercials and content inside the agency- but why would that ever provide better value than the open market for production, which is over supplied with talent? View Less

Presented with


Speakers

Dominic Mills Columnist Mediatel
Steve Davies CEO Advertising Producers Association
Tina Fegent Marketing Procurement Consultant, Director Tina Fegent Ltd & Chair of CIPS Marketing Knowledge Group CIPS
Claire Randall CEO Claire Randall Consulting
Philipp Schuster Procurement BP Marketing Bayer PLC
Sylvaine Mella Treasurer Association des Producteurs de Films Publicitaires

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency   Entrepreneurship 

Track  Agency 

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